Vernor's releases limited-edition collectible bottles with vintage design

by

comment
COURTESY FROM DR. PEPPER SNAPPLE GROUP
  • Courtesy from Dr. Pepper Snapple Group


Some Vernor's Ginger Ale lovers may have noticed a change to their favorite soda bottles in the past week or so. The Detroit-born soda brand recently rolled out a collection of vintage-inspired pop bottles, and it caused quite a stir on social media. 

Wtf they redesigned the Vernors bottle!

A post shared by Jennica (@jennica.w) on

The collectible bottles hit shelves statewide as part of a short-lived regional promotion that includes five new designs featured on 20 ounce Vernor's and Diet Vernor's bottles.


“[This is a] great opportunity for us to leverage excitement and interest with consumers in the Detroit market, throughout the state of Michigan, and into the Toledo area where Vernor's has a legion of passionate followers and fans,” Chris Barnes, a media relations representative from Dr. Pepper Snapple Group, tells Metro Times.

Vernor's has been a staple in Michigan since it was invented by Detroit pharmacist James Vernor in a pharmacy on Woodward Avenue (which is now a Warby Parker location where they serve Vernor's on tap). Residents generally believe the soda has magical healing properties that cure head colds and stomachaches.

When you're not feeling good! #Vernors

A post shared by 💋✌️MelloYello✌️💋 (@callherhunnymustard) on


“Hopefully this will be something to excite and engage our consumers,” Barnes says. “We are encouraging fans to collect all the bottles while they’re in the market.”

The collection will be available until the end of March.

Miriam Marini is an editorial intern at Metro Times. She is a sophomore at Wayne State University studying journalism and women’s studies.


We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at letters@metrotimes.com.

Detroit Metro Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Detroit and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Detroit's true free press free.