by Brian Smith
We pressed each record on 180-gram vinyl, again, the first time any of these three albums have been afforded this superior vinyl weight.
For artwork, we started from scratch and went back and tracked down all the source material, working from the original photographic prints to provide the crispest versions possible of these album covers.
From there, we printed the artwork on the deluxe old-style, tip-on sleeves from the wonderful folks at Stoughton Printing in California. This process involves printing the artwork on a sheet of paper (a slick) which is then folded over and hand-glued to a heavy board blank jacket. The difference in the final product of a tip-on sleeve as opposed to a regular, direct-to-board sleeve is akin to the difference between hardcover and paperback books.
Also, for the first time ever, each record comes with a coupon for MP3 downloads of the entire album.
All these factors together makes these versions of The White Stripes, De Stijl and White Blood Cells the DEFINITIVE editions of these albums. These are the versions The White Stripes want people to have for posterity.
And to tickle the collectors, we pressed limited numbers of each title on split-color red and white vinyl. All three albums will be available on black vinyl for purchase from our online store starting on November 30th. The split-color and black vinyl of The White Stripes self titled LP will be available for purchase on November 30th in our Third Man Records store front, with the split-color and black vinyl of De Stijl and White Blood Cells to follow on December 7th and December 14th, respectively.