If there's one thing that many of us who follow Detroit music can learn about branding from Quelle Chris, it's that well-produced low budget music videos work. The Detroit native has created a handful of videos this year to promote his music and new album, Shotgun and Sleek Rifle, which comes out tomorrow, and it's the odd minimalism of his videos that keeps people intrigued. That's not to say his music doesn't draw people in because it does but the fact that he raps, produces his own beats and then directs all of his music videos helps bring him more attention.
His latest release, "Another Blunt," is an ode to the sweat leaf and probably should have been covered in the Pot Issue that we ran two weeks ago. There's no hiding the fact that Quelle likes his grass, and it's actually his weeded out yet focused persona that gives him appeal. Trust, that's all been done before plenty times over but rarely do rappers have a knack for his type of beatmaking. "Another Blunt" without vocals sounds like it could be in a 70s Blaxploitation film.
You can get an early copy of Shotgun and Sleek Rifle now.
We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.
Email us at email@example.com.
Detroit Metro Times works for you, and your support is essential.
Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Detroit and beyond.
Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.
Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Detroit's true free press free.