Brendan Benson has launched his own record label and publishing company, called Readymade.
The first releases on Readymade will be Benson’s own What Kind of World album on April 21, and an album from the first artist signed to the label, Young Hines, weho will be putting out the Give Me My Change record.
According to the press release, “Readymade was born in the 90's when Benson released the Wellfed Boy demos under the imprint as a 12" vinyl. At the time Readymade was merely a concept due to a lack of resources to build a proper record label. Over a decade later Benson partnered with manager Emily White, who brought the idea to fruition, making Readymade a legitimate label around Benson's musical output. Says White, "Brendan produced 5 albums in 2011, including his own. Launching Readymade gives us the option of a release platform tailored to each album under the same home. We wanted a way for Brendan to be able to create music when and how he wants and be able to put out the music sans any barriers. The answer to what we were looking for is Readymade."”
“Readymade will be bringing us Benson's What Kind of World and Young Hines' Give Me My Change, the first two Readymade releases, as well as the upcoming Benson produced album from Irish duo The Lost Brothers. Each album will benefit from team members and relationships with Thirty Tigers, Downtown Music Publishing, Terrorbird, Big Hassle, Hard Boiled Inc., Toolshed, and Music Alternatives.