Bud Light is the official beer of the Detroit Red Wings and other Little Caesars Arena news


In a press release sent out this afternoon, Olympia Entertainment announced they've inked a deal with Anheuser-Busch who now have naming rights to three venues within Little Caesars Arena. Budweiser Biergarten, Goose Island Pub, and Bud Light Upper Concourse Bar will all be located inside the new arena, shilling the pale pilsner the company is known for brewing.

According to Olympia Entertainment, the biergarten will have a spacious patio and lawn area, plus a glass enclosed, four-season pavilion bar with a retractable roof to accommodate various functions and all types of weather. The pub (pictured) will be located next to the biergarten and will sell the brewery's signature hop-forward beers as well as a variety of other drinks. The concourse bar will overlook the Via.

Olympia Entertainment CEO and president Tom Wilson assures the partnership is "an enormous asset for the venue."

“Fans and visitors will love the Budweiser Biergarten, as it will extend their experience outside for a show or a game" Wilson says. "And we envision
the Goose Island Pub and the Bud Light Upper Concourse Bar as two of the most popular areas in the building. I have no doubt they’re going to be fan favorites.”

Little Caesars Arena is scheduled to open this fall.

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at letters@metrotimes.com.

Detroit Metro Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Detroit and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Detroit's true free press free.