Eminem's longtime manager Paul Rosenberg posted a photo to his Instagram on Oct. 25 of a normal looking photo of Rosenberg holding a copy of Yelawolf's upcoming album Trial by Fire, with a giant ad for a drug called "Revival" in the background.
The internet of course but on its detective hats on and figured out that there is a lot behind this drug.
Besides "Revival" not even being an actual drug, the "E" that is in the "Revival" logo is facing backwards, much like the "E" in a lot of Eminem's logos. Secondly, a website for "Revival" is full of even more clues, including ad language like "music to your ears" and a YouTube video with a narrator saying things like "lose yourself" and "I won't waste my one shot."
Even when you call the number on website it begins to play a piano track to "I Need A Doctor" and then a voice comes through to tell you, "We give you some serious fucking credit for sticking through this ad."
It seriously took some planning to orchestrate this marketing plan, and we tip our hats to you, Em.
Given that one of Eminem's biggest albums was 2010''s Recovery, and "Revival" is a very similar word, we'd put some money down that Revival will drop November 19.
In the mean time, rewatch Eminem fucking Donald Trump's shit up again because it's Friday and you deserve it.