This metro Detroit company wants to break the Guinness World Record for the largest ugly sweater gathering


  • Photo courtesy of

’Tis the season for hot cocoa, caroling and ... totally laying waste to Guinness World Records? 

For metro Detroit-based company, the holidays just got a whole lot uglier. In an attempt to break the world record for the largest gathering of people wearing holiday sweaters, the company is calling for all hands on deck, right here in Detroit. 

The gathering will take place on Saturday, Dec. 9 at Beacon Park downtown. In order to be included in the official count, however, you must be at the corner of Cass Avenue and Grand River at 6:30 p.m.

The original record was set in 2015 when 3,473 people sported holiday sweaters at a Kansas vs. Montana basketball game.

It should be noted that solid holiday colors do not count. Participants must wear holiday sweaters with clear Christmas, Hanukkah, or Kwanzaa themes. Don’t have the garb? No problem. will be slinging gear onsite. 

The party continues after the attempt with a multi-genre silent disco at the Winter Lodge tent hosted by Channel 955, WJLB, and WNIC.

For more on the event, click here.

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Support Local Journalism.
Join the Detroit Metro Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Metro Times Press Club for as little as $5 a month.