Alice Cooper is the face of Arizona-based chocolate milk to benefit little rock 'n' rollers

by

comment
SCREEN GRAB/YOUTUBE
  • Screen grab/YouTube

Cow's milk may not be immediately synonymous with Detroit-born shock rocker Alice Cooper, who spent years beheading himself on stage with a giant prop guillotine, but calcium is important, especially for 72-year-olds with a serious eyeliner habit.

Cooper, who now lives in Paradise Valley, Arizona, recently offered his gnarly mug and disconcerting mustache for a limited-run of Danzeisen milk bottles to benefit the rocker's Solid Rock Teen Center in Phoenix, a faith-based organization that offers free music, art, and dance programs for the area's at-risk teens.



“That's what I loved about it," Cooper told The Arizona Republic of the collaboration. “The polar opposite of what a rock star is, is milk, you know?”


To promote the special edition milk bottles, Cooper also stars in a commercial where he takes turns tossing a bottle of Danzeisen chocolate milk to various Arizona mascots before the “School's Out” rocker threatens viewers: “Get your bottle today or Alice Cooper will come knocking at your door. And I am not the milkman.”



Though Danzeisen products are only offered in Arizona, people can order the empty bottle with his face plastered on it so that they can get plastered at home via a non-dairy beverage of choice. Ten dollars from each purchase will go to the Solid Rock Teen Center.

You can watch the kooky promo below.


Stay on top of Detroit news and views. Sign up for our weekly issue newsletter delivered each Wednesday.

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at letters@metrotimes.com.

Support Local Journalism.
Join the Detroit Metro Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Metro Times Press Club for as little as $5 a month.