Most people might assume American Jewelry and Loan makes all of its money from Hardcore Pawn, the reality television show that has documented the day-to-day operations of Les Gold's enterprise since 2010, or simply from the business of selling other people's stuff. In reality, the store pays all of its bills from its pawn loans. The building is 55,000 square feet, with only 5,000 square feet dedicated to retail — so that's a lot of warehouse space filled with pawned items, all earning small amounts of interest. That said, the store does have an interesting collection of merchandise for sale. Jewelry is obviously one of the main attractions, and an in-house jeweler can even make modifications and custom pieces if what you're looking for isn't in any of the showcases.
The bulk of the retail floor's offerings consist of TVs, tools, clothes, guitars, and other relatively normal items sold at lower-than-normal prices. Among the store's strangest items, though, are a working antique washing machine, a full-scale replica of one of the monsters from the Alien films, a car-sized fishing lure (awaiting Guinness World Records certification as the largest), and even Dr. Kevorkian's "deathmobile" (sorry, Dr. Death fans — somebody's already called dibs on it).