1353 Division St., Detroit; 313-285-8887; divisionstreetboutique.com
When Brendan Blumentritt and J.P. O'Grady started slinging T-shirts out of their backpacks more than 10 years ago, they had no idea they were embarking on careers. But it was a single slogan that sealed their fate: Detroit Hustles Harder, a phrase that has grown so ubiquitous it is often mistaken as the name of their company, Aptemal, and has become somewhat of an unofficial slogan for the city.
Also placing Aptemal a cut above the rest are its collaborations with various local artists, which began about three years ago. Detroit sculptor, painter, and designer Chris Turner has designed bold, pop-art-style images to grace the company's T-shirts, and Detroit artist Ouizi's signature flowers are embroidered on the back of its satin jackets. Aptemal began to shift from putting the Detroit Hustles Harder slogan front and center on its gear, in a move that lets the clothes speak for themselves. On the brand's newer windbreakers, jackets, hoodies, and sweats, you'll find the DHH logo in smaller text, placed tastefully on a breast or kangaroo pocket. —Violet Ikonomova
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