SMPLFD is so simplified, it doesn’t even have any vowels. Why stop there though? Why not call the store SPFD? Or SD? Or S? Fair play though, this place does have some neat T’s, including some especially pretty retro-looking Tigers and Red Wings shirts, and a Supremes shirt that looks like it was just pulled out of Berry Gordy’s van. There’s also a punk rock-Japanese-Bart Simpson shirt that’s a real treat. SMPLDC sells wallets and beanie hats, tanks and intriguing “mystery boxes.” Best of all, the prices are reasonable.