News & Views » Columns

Cross-trained marketing

comment

Allen Iverson is one of those divisive celebrities-of-the-moment who can make chitchat meaningful; a simple mention of this NBA star tends to initiate a lively debate over age, race and music. The recent controversy about the misogynistic, homophobic and violent lyrics on Iverson’s forthcoming rap album is a recent example. Iverson’s insistence on keeping it real, with his “threatening” ghetto image (complete with cornrows, tattoos and platinum jewelry, not to mention anti-authoritarian leanings) tends to rile up old people. Therefore, Iverson is highly marketable to young people! Look no further than the Reebok Iverson line of athletic apparel for proof; for only $27.99 (at www.eastbay.com) you can have an Iverson jersey or a long-sleeved T-shirt featuring images of Iverson’s bulldog and “Only the Strong Survive” tattoos. Included on the sleeve is “jewelz,” the name of Iverson’s rap alter ego — which he stole from Samuel Jackson’s character in Pulp Fiction.

What grabs your attention? E-mail us at letters@metrotimes.com

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at letters@metrotimes.com.

Detroit Metro Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Detroit and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Detroit's true free press free.