When: Wed., Feb. 4, 11:45 a.m.-1 p.m. 2015
Content Marketing; it's been championed as "the new SEO" and it's one of the most effective ways to be driving traffic and increasing customer engagement in 2015. But creating and distributing original content takes a lot of time, research, and money. This presentation will talk about how to supplement your original content strategy by being a curator of knowledge for your customers. Jordan's passion is solving 'big data' problems through systems that combine the efficiency of computer automation with the high quality of human decision making. Jordan is CEO of start-up backstitch.