Music » Music News

Hem is just killing me right now.


Funnel Cloud, their new album, is amazing, and you should buy it right away. But Hem is also on TV right now, scoring an unsuspectingly gorgeous ad for Liberty Mutual that essentially retells the old "pay it forward" bit.

My favorite part is when the woman moves the coffee cup.

The song is called "Half Acre," and appears on Hem's 2001 album Rabbit Songs. But its appearance in the ad is another great example of what's been happening more and more: an artist working an end-around to get much-needed exposure, fosaking traditional (and quickly dying) music industry channels - radio airplay, or lack of it - in favor of direct marketing through an advertisement, viral download, etc.

Whatever you think of Liberty Mutual, the ad's tone matches that of the song perfectly, and will certainly help a very good band move some units.



We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at [email protected].

Support Local Journalism.
Join the Detroit Metro Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Metro Times Press Club for as little as $5 a month.