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Jeffrey Morgan’s Media Blackout


Did you turn on, tune in and doze off two Sunday's ago waiting for the Super Bowl halftime show to begin just so you could watch England's oldest hit makers, the Rolling Stones? So did I, if only to confirm with my very own eyes that they were still at it.

"The Rolling Stones lasting 20, 30 years — what a stupid idea that would be." When Lester Bangs wrote that in the December 1973 issue of Creem, the Stones had been in existence for only 10 years. Think about that. Barely a decade old and already Lester was fed up with them. So you can just imagine what his reaction would be to the "stupid idea" of the Rolling Stones still performing on stage some 43 years after their formation.

Maybe he'd dismiss them as being irrelevant and maybe he'd be right. After all, the last truly great Rolling Stones album was 1972's Exile On Main Street. Even their last least embarrassing album, Tattoo You, came out a full quarter of a century ago.

But perhaps one of the main reasons why we still care about them is because, just like the common folk they sing about in "Salt of the Earth," the Stones are basically like you and me. Few of us will ever get to retire with a pension, so we continue working. Yet despite being senior citizens at retirement age who don't need the money, the Stones also keep at their job with an admirable work ethic that isn't much different from ours. It's all they know. It's the only thing they're any good at.

So go ahead and laugh at them. But once you've finished drying your eyes, raise a glass to the hard-working people. Let's drink to the Rolling Stones. Let's drink to us.

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