When: Wed., Sept. 10, 11:45 a.m.-1 p.m. 2014
Experiential marketing touches our senses and is woven into our shopping context. Engagement tools can include media displays, product interaction, music, activities and other on-site methods. Simon malls took on the challenge chain-wide to turn their venues into high impact experiential marketing presentations. Their effort have been so successful, their facilities have been ranked with Arbitron. With 325 shopping centers, Simon is able to serve local, regional and national clients. Simon mall marketing can be socially conscious as well. Denise J. Murray is Director of Marketing and Business Development at Briarwood Mall.