Arts & Culture » Movies

Martial arts marketing


Like naked women, Bruce Lee never loses popularity. For example, there is the Bruce Lee Universal Action Figure ($14.99 at Spencer Gifts) and the red and black Bruce Lee patch ($2.99 at Hot Topics). The action figure features lots of movable joints and even includes nunchucks! Remember how big those things were in the early 1980s? It seems everyone either made their own or bought the chintzy kind from "authentic" martial arts stores. Now that tight-ass designer jeans seem to be coming back, maybe a new generation will also get to discover the bruise-inducing thrill of nunchucks.

But what is most surprising about the legacy of Bruce Lee is that no one has really pimped or repackaged his image – like Rage Against the Machine did with Che Guevara, to the point that kids now see the bearded, beret-wearing icon and think of "that Rage guy."

Tom A’Hearn pays attention here every other week. E-mail comments to

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Detroit Metro Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Detroit and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Detroit's true free press free.