Connect to Motor City industry like never before. Explore the forces driving Detroit with founders and senior leadership as your guide. We take you backstage, connecting you with founders and thought leaders. NewCo turns the business conference model inside out. Festival participants pick the companies they want to explore. Then, they tour Detroit, meeting founders and senior leadership inside their home office. Enjoy unscripted, insightful conversations and learn first-hand about how the Motor City’s best-and-brightest drive purposeful transformation in their communities.