When: Wed., Sept. 24, 11:45 a.m.-1 p.m. 2014
If you sell a complex product or service, you face a whole new set of challenges. You need to help your prospects quickly understand what you do and often how you do it. In this session we’ll touch on the unique challenges and some actionable techniques for effectively, efficiently communicating your brand value proposition through storytelling. His passion is for truly integrated brands that recognize and leverage the exploding spectrum of available communication channels. Sean is COO of PWB Marketing Communications. He also provides strategic and day-to-day guidance in all aspects of PWB operations.