When: Wed., Jan. 14, 11:45 a.m.-1 p.m. 2015
Building and launching a start-up can be relatively easy. From the initial idea to product launch things can progress without a hitch. But, what happens when it doesn't take off? It’s easy to waste a lot of money in the wrong channels, especially ones where you go toe-to-toe with the big guys and can easily be outspent. I'll be talking about how to make sure you have the right plan in place before launch your start-up to minimize waste and maximize reach. Shane is VP of marketing at Nutshell.