When: Wed., Nov. 5, 11:45 a.m.-1 p.m. 2014
While traditional media outlets struggle to produce relevant news with fewer recourses and retain audience share, marketers have an increased interest in native advertising, content marketing and custom content. Can the two sides save one another, or is this the makings of a Shootout at the OK Corral? In this discussion marketers will gain a better understanding of the dynamics of native advertising, its impact, both positively and negatively, on media outlets and how marketers and media can find a win-win scenario. Eric Cedo is the Director of Audience Development at Crain Communications.