If LATFH were a fashion company, it'd be Frank & Oak

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Almost everybody is familiar with Look at This Fucking Hipster, the blog and tumblr (and, now, book) documenting the exuberant brand of aggressively bewildering outfits, tattoos, and facial hair that adorn a generation whose form of rebellion seems to be to dare you to punch them in the face. While it's been out there for a while (since 2012, we've learned), the Canadian online men's apparel company Frank & Oak seems to target these ironic ones with a catalog featuring clothes for men that capitalize on that same aggressively bewildering look that says, "Hey, I might have a trust fund and endless leisure time, but that doesn't mean I need to learn to dress myself or even learn to shave. Now look at my feet some more."
Here are a few "looks" we found that made us laugh the hardest.
I will fearlessly defy rigid ideas of masculinity … by making you look at my toe hair.
  • I will fearlessly defy rigid ideas of masculinity … by making you look at my toe hair.

Adults wearing long pants is a convention I'm brave enough to challenge!
  • Adults wearing long pants is a convention I'm brave enough to challenge!

Our love of artisanal coffee is only equaled by our fondness for our own facial hair.
  • Our love of artisanal coffee is only equaled by our fondness for our own facial hair.

I dare say ye are befuddled by this combination of outlaw beard and button-down urbanity. Confess it!
  • I dare say ye are befuddled by this combination of outlaw beard and button-down urbanity. Confess it!

I care not for your adult looks. I'll dress just adult enough to show you that I am wearing this pajama top in deliberate defiance.
  • I care not for your adult looks. I'll dress just adult enough to show you that I am wearing this pajama top in deliberate defiance.


Even on formal occasions, I want you to gaze upon my flesh -- even my knees! Behold as your heteronormative constructs dissolve before your very eyes!
  • Even on formal occasions, I want you to gaze upon my flesh -- even my knees! Behold as your heteronormative constructs dissolve before your very eyes!

Before you laugh at our clothes, look at these captions. We're gainfully employed, you see?
  • Before you laugh at our clothes, look at these captions. We're gainfully employed, you see?

I throw the gauntlet at your feet: Is my suit jacket a canny fashion choice, or does it belong to my younger brother?
  • I throw the gauntlet at your feet: Is my suit jacket a canny fashion choice, or does it belong to my younger brother?

I don't care about your value judgments. If I want to look like I had to cobble together an outfit in 30 seconds in the boys' department of JC Penney, so be it. I remain the master of my fate.
  • I don't care about your value judgments. If I want to look like I had to cobble together an outfit in 30 seconds in the boys' department of JC Penney, so be it. I remain the master of my fate.

We are young and free and we are going to listen to Iron & Wine as loudly as we want to!
  • We are young and free and we are going to listen to Iron & Wine as loudly as we want to!

I have the money to dress well, but I just want everybody to see my feet and know that under these garments beats the heart of an iconoclast!
  • I have the money to dress well, but I just want everybody to see my feet and know that under these garments beats the heart of an iconoclast!



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