“What is important to mention is the way in which profit-making ventures – in some cases the very manufacturing firms that devastated the local economy – seek to exploit the image of de-industrialization, rebrand it as grit and determination, and use it to sell products at a mark-up.”
The idea of saving Detroit does not just carry a socioeconomic connotation to it, it also carries a deeply racial one, recalling a painful, segregation-burdened past ... As much as outside investment and an alternative narrative are needed to get the city back on its feet – and raise its desperately low tax base – some argue companies using the city’s brand may be getting more out of it than they are giving back.
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