Subject: Great Journalism and Traffic
If we ever needed a reminder that great readership comes from great journalism, we got it this week.
Of course, I’m referring to the explosion of video views and social media and other media picking up Bill Laitner’s incredible story about incredible walking man James Robertson. Bill and Ryan Garza put together a package that just went … nuts. Folks, we hit an all-time record 4.77 million page views on Monday, and the traffic on Sunday set records for a weekend day.
And Sunday’s traffic was not all due to Bill and Ryan – Paul Egan’s watchdog piece on millions wasted on railroad cars and John Carlyle’s coywolves mystery also went pretty crazy.
We were smart about promoting our content through social media and all our platforms — that’s part of what we do now. We are now able to reach more people and make more connections than ever before. But here’s the thing:
It all starts with great content. It always does.