After visiting the the city a few years back, Kafka said he was drawn to Detroit. He began buying up real estate and employing “creative interests” there sensing that Detroit was a place that “wasn’t being appreciated or better yet taken advantage of,” he wrote in an email. “The intrinsic value in every other city has been TAKEN hostage by the MAN.”
As silly as this might sound coming from an ad exec, Kafka was serious. So why the billboard? “People in Bushwick are cool, they appreciate ideas and art,” he wrote, and as for Detroit, “there is plenty of space to live the way you want to live, work the way you want to work, it is the last frontier in America, and the creatives of Bushwick should consider it as a place to express their art.”
Is he actually trying to get young “creatives” to bid farewell to their overpriced, shoddily renovated boxes and move to Detroit? “All in all, we felt the people of Bushwick would see value in a non-commercial message about Detroit, and could also find value in Detroit………GO GO GO!”
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