Detroit Bikes and New Belgium team up to make more than 2,000 bikes

by

comment
New Belgium isn't a local brewery, but the craft beer makers are obviously enthralled with Detroit. Last year, they sponsored Slow Roll and this year they're teaming up with Detroit Bikes to make 2,415 bicycles. 

According to a press release, the bikes will be made in Detroit Bikes' enormous factory found in the city. The bikes will be custom-designed by New Belgium and will be given away to their employees as gifts for their one-year anniversaries with the company as well as fundraisers and giveaways, says the release. According to Detroit Bikes' Outreach Coordinator Mike Gentile, the companies are currently working together on the design of the bikes, but the design will mirror the bike found on the logo for their famous and popular Fat Tire brew. The bikes will not be available for purchase to the general public, says Gentile. 

Gentile says New Belgium made a big effort to find an American bicycle maker that could take on the workload.

"With Detroit Bikes' 50,000 square-foot facility, we have the capacity to produce those kind of numbers and more," he says. The deal will roughly double was Detroit Bikes currently produces. Due to the workload, Detroit Bikes plans to hire ten workers. There is no start date for productions, but Gentile says they hope to begins shipping the bikes by early 2016.



While the New Belgium-Detroit Bikes hybrids won't be available to buy, Detroit Bikes will continue to produce their A- and B-Type frames, which cost around $700. Gentile says they plan to release a new C-Type later this year. 


We’re keeping you informed…
...and it’s what we love to do. From local politics and culture to national news that hits close to home, Metro Times has been keeping Detroit informed for years.

It’s never been more important to support local news sources. A free press means accountability and a well-informed public, and we want to keep our unique and independent reporting available for many, many years to come.

If quality journalism is important to you, please consider a donation to Metro Times. Every reader contribution is valuable and so appreciated, and goes directly to support our coverage of critical issues and neighborhood culture. Thank you.