Not only are the marketers selling something that doesn't exist yet, they're selling something that may not exist at all. Outside of these broad and vague ideas, and an understandable desire by the Ilitch organization for developers to break down his door with plans, nobody really knows what this place will look like in 10 or 20 years, do they? All this "The District Detroit" represents is a marketing contract and some broadly hip ideas designed to appeal to a generation that could be old enough to retire by the time this project is off the ground for all we know.It's worth taking a look at that post from two years ago, if only to compare the sales talk with the actual reality on the ground. We couldn't resist. In fact, we teased the District last summer, comparing their marketing to the smooth patter of a confidence artist.
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