"While we normally don’t comment on our client assignments, we feel it’s important in the case of the news coverage of our work for Michigan State University because it does not accurately reflect our work.
The majority of our work involved crisis counsel to address the tragedy. We were not hired to monitor victims’ social media accounts. As with any assignment, we forwarded to our clients traditional media and publicly available social media pertaining to the horrible tragedy at MSU, including statements made online by the victims.
The victims were and continue to be the most important voices in the conversation.
Our work began in late December 2017 and ended in early March 2018 after we resigned the account."
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