Campbell Soup to buy Garden Fresh for $231 million

by

comment
GARDEN FRESH
  • Garden Fresh
Calling it an "American success story," Campbell Soup said Tuesday it has purchased local salsa and hummus giant Garden Fresh Gourmet for $231 million. 

Garden Fresh, which was founded in 1998 and has since grown to the No. 1 branded refrigerated salsa in the U.S., will become a part of the company's Campbell Fresh division, according to a press release. In a statement, Campbell Fresh President Jeff Dunn said the acquisition, which includes the assets and business of Garden Fresh, will help Campbell "expand in the deli section of the grocery store perimeter." 



"It is a logical extension of our fresh food and beverage platform that resonates with today’s consumers," Dunn said. "This is a critical next step in our journey to becoming the leader in the fast-growing packaged fresh category."

The company has about 500 employees and will continue to be based in Ferndale. 



What does it mean about your favorite Garden Fresh tortilla chips or dips? They'll find their way into the hands of more customers. 

“We believe Campbell is the right company to take Garden Fresh Gourmet to the next level and introduce our great products to more customers and more consumers," said co-founder Jack Aronson, in a statement. "I know Campbell is a fitting home for the Garden Fresh Gourmet family.” Aronson will remain as an adviser to the business, the press release says. 

Garden Fresh generated about $100 million in revenue last year. The deal is slated to close by the end of 2015. 

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at letters@metrotimes.com.

Detroit Metro Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Detroit and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Detroit's true free press free.