Stroh's heiress excited at the beer's return to Detroit


Bottling line inside Brew Detroit's facility. - PHOTO BY MICHAEL JACKMAN
  • Photo by Michael Jackman
  • Bottling line inside Brew Detroit's facility.
Brew Detroit has recently received label approval for Stroh's Bohemian-Style Pilsner. The brewery, which brews beers for Michigan brands such as Atwater Brewery, Badass American Lager, Motor City Brewing Works, and Big Red Beverages, will likely brew the beer for Stroh Brewing Co., the previously Detroit-based brewery which is now owned by Milwaukee-based Pabst Brewing Co.

Brew Detroit's facility, which opened a little more than a year ago, is the first fully automated brewery in Detroit since the closing of the Stroh facility 31 years ago in 1985. The 68,000-square-foot facility can produce a million barrels of beer annually.

It's kind of a big deal to have the Stroh name back in Detroit. We got in touch with Frances Stroh, daughter of the original beer family and current author (we recently ran an excerpt from her book) residing in San Francisco, who is optimistic about the return to her home city:

"I'm very excited about Stroh's Beer being re-launched in Detroit with its classical Bohemian Pilsner recipe and packaging. I'm proud of the legacy and the role my family had in building a Detroit institution which will be continuing in this new way. As Detroit surges back, so does Stroh's Beer. The timing could not be better" 

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at [email protected].

Support Local Journalism.
Join the Detroit Metro Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Metro Times Press Club for as little as $5 a month.