Joe Muer Seafood mapping national expansion

by

JOE MUER SEAFOOD/FACEBOOK
  • Joe Muer Seafood/Facebook
We've seen the Vicari Restaurant Group continue to grow over the years, with its chain of Andiamo Italian eateries, Joe Muer Seafood, Brownie's on the Lake, The Country Inn, and 2941 Street Food — all spread throughout metro Detroit.

We've even seen the group expand out to the City of Sin, with its Andiamo Italian Steakhouse, appropriately situated inside the Detroit(ish)-themed The D Las Vegas casino hotel.

Now it would appear that good ol' Joe Vicari is ready grow the Joe Muer Seafood brand outside of metro Detroit. First reported in the Birmingham Eccentric, the flagship seafood establishment has plans to join its Andiamo steakhouse cousin in Las Vegas — a prime destinations for Detroiters seeking refuge from cold winters. 

The seafood restaurant is adding a Nashville location as well.

The expansion plans are in addition to Joe Muer's placement inside the towny Kingsley Inn (which is being renovated into a Doubletree by Hilton) in Bloomfield Hills early next year, as well as in western Michigan.

Joe Muer was once one of the swankier restaurants in Detroit, catering to automotive industry elites when the city was still considered an economic powerhouse. Decades after it shuttered, the restaurant group took over the name and revived it in the Renaissance Center in 2011 to rave reviews.

It's hard to say whether a national expansion will work, but the out-state sites suggest some thought has been put into appealing to homesick Michiganders.

comment