Courtesy of Catalyst Media Factory
Ferndale cheese and chocolate shop Provisions is opening a Midtown location in November.
The new space at 4240 Cass Ave., Ste. 111 will be similar to owner Zach Berg and William Werner's Ferndale's shop — only bigger. The name of the brand will also change from Provisions to Monger's Provisions.
“We’ve experienced much success since opening our shop in Ferndale nearly a year ago, and look forward to introducing and guiding customers to products they love already and to discover new ones,” Werner said in a release. “Our focus is on feeding and educating customers.”
Monger's doesn't make the products it sells, but rather "curates and helps customers make good decision about the products they purchase," and that decision is partly guided plenty of samples.
According to a release, Mongers’ Provisions will stock a rotating and seasonal selection of domestic and imported cheese, chocolate and charcuterie in the new 1,028-square-foot-space. It will also offer a wider selection of complementary products like olive oils, jam, olives, dried fruit, cheese knives, savory cheese cakes, boards and platters, and frozen meats from Farm Field Table, who they currently share retail space with in Ferndale.
Beyond food, Provisions will stock books on cheese and chocolate, and host interactive, guided tastings and educational classes.
Berg and Werner grew up in metro Detroit, and recently returned home after living in California for several years. Prior to opening Provisions, Werner worked as a manager for Gayle’s Chocolates in Royal Oak and has traveled around the world to study chocolate and meet the makers behind some of the bars they highlight. Berg began his food career working in kosher catering as a teen and eventually moved on to restaurants and Zingerman’s Deli before attending culinary school at the Culinary Institute of America in Napa Valley.
Provisions will be open from 10 a.m. to 5 p.m. Monday through Wednesday; 10 a.m. to 7 p.m. Thursday through Saturday; and 11 a.m. to 5 p.m. on Sunday.
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