Detroit's Atwater Brewery to be sold to Molson Coors

by

comment
PHOTO COURTESY OF ATWATER BREWERY
  • Photo courtesy of Atwater Brewery

Molson Coors has agreed to purchase Detroit’s Atwater Brewery.

Atwater, a Detroit-based brewery specializing in traditional German-style lagers, will join Tenth and Blake, the craft beer division of Molson Coors. The acquisition is expected to occur within the next couple months.



"The agreement with Tenth and Blake is both the culmination of our past and the catapult to our future," Mark Rieth, Atwater Brewery owner, said in a news release. "For Atwater to continue to grow, it will require both capital and brewing expertise. Tenth and Blake brings both, which makes them the ideal strategic partner to help us continue to live our mantra 'Born in Detroit. Raised Everywhere.'"

Atwater, which was founded in 1997, brews Dirty Blonde and Vanilla Java Porter, American IPA Better Life Choices, and Decadent Dark Chocolate, as well as various hard seltzers and craft spirits. The company also operates three biergarden and taphouse locations in Michigan, including one in Detroit.



Atwater's day-to-day operations will continue to be managed by Rieth and his team.

"Atwater has been a staple and a leader in the Michigan craft community for more than two decades, and we’re thrilled to have them join Tenth and Blake," Paul Verdu, vice president of Tenth and Blake, said in the news release. "Our priority is to make sure their beer is enjoyed by consumers throughout their core markets and eventually across the Great Lakes region."

Tenth and Blake is already home to the several craft companies, including Jacob Leinenkugel Brewing Company, AC Golden Brewing Company, Saint Archer Brewing Company, Terrapin Beer Company, Hop Valley Brewing Company, and Revolver Brewing.

Molson Coors is one of the largest international brewers. The company also offers Coors Light, Coors Banquet, Miller Lite, Molson Canadian, Carling, Staropramen, Sharp’s Doom Bar, Leinenkugel’s Summer Shandy, Blue Moon Belgian White, Hop Valley, Creemore Springs, and Crispin Cider.

Stay on top of Detroit news and views. Sign up for our weekly issue newsletter delivered each Wednesday.

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at letters@metrotimes.com.

Detroit Metro Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Detroit and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Detroit's true free press free.