Eastern Market Brewing Co. pulls Detroit Lions-themed beer after Barry Sanders threatens legal action


  • Eastern Market Brewing Co.

Eastern Market Brewing Co., just launched a new beer dedicated to the Detroit Lions — a move that was swiftly blocked by former Lions running back Barry Sanders.

The beer, called Same Old Lager, is a painful reminder for Lions fans — the more things change, the more they stay the same.

The 4.5% alcohol-by-volume lager has an ironic tagline that reads: "Don’t set your expectations too high."

"This classic American lager is exactly what you’d expect,” the description reads. “Light, crisp, and always leaves you wanting more. Just keep telling yourself 'the Next Beer, will the The Beer.'"

Cute puns aside, an image of one of the cans appears to feature that of Lions legend Sanders, from the 1980s video game, Tecmo Bowl. And he is none too pleased.

"Some of you may have seen this in the @freep today — I have no affiliation with this company, and they are using my image without any permission," Sanders tweeted. "My legal team is working through the process to shut this down ASAP. Apologies to any fans that were duped."

On Monday, Eastern Market Brewing Co. said it was ceasing sales and production of the lager.

So many restaurants, so little time. Sign up for our weekly food newsletter delivered every Friday morning for the latest Detroit dining news.

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at letters@metrotimes.com.

Detroit Metro Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Detroit and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Detroit's true free press free.