Larry Bell sells Bell's

By

comment
Bell's Oberon, a fan favorite. - RAYMOND M., FLICKR CREATIVE COMMONS
  • Raymond M., Flickr Creative Commons
  • Bell's Oberon, a fan favorite.

Michigan-based Bell's Brewery is being sold to an Australian company as owner Larry Bell gets ready to retire.

According to The Detroit News, Bell will sell his 36-year-old brewery to a company called Lion, a subsidiary of Japanese-based Kirin. No price was disclosed, but Bell says fans should expect no major changes.

"I think what people can expect is more of the same," Bell told the paper. "More great beer, more of the values that we cherish in our culture here at Bell's and bigger and better things. We're still going to be making great beer in Comstock, Kalamazoo, and Escanaba, our breweries here in Michigan."

Lion had also recently purchased Colorado-based Bew Belgium Brewing Co. in 2019.

"New Belgium has been very successful the last couple years since Lion acquired them," Bell added. "They've had incredible growth, they've hired people, they're making more beer and this makes a lot of sense for all of us."

Bell, 63, founded his company in Kalamazoo in 1985. He told MLive that he was ready to retire.

"I had a couple health issues the last few years and as you start getting into your 60s you just have to start thinking about these sorts of things and how you’re going to handle it," Bell told MLive. "It's been on my mind a couple years and I think the key thing here has been we found somebody to join forces with that we really respect and like and feel confident in."

According to MLive, once the sale goes through New Belgium CEO Steve Fechheimer, a Michigan native, will oversee both the Bell's and New Belgium brands.

Stay connected with Detroit Metro Times. Subscribe to our newsletters, and follow us on Google News, Apple News, Twitter, Facebook, Instagram, or Reddit.

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at letters@metrotimes.com.

Support Local Journalism.
Join the Detroit Metro Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Metro Times Press Club for as little as $5 a month.