This fancy, limited edition Detroit Watch Company watch is available on pre-order starting tomorrow


In 2013 husband-and-wife team Patrick and Amy Ayoub launched the Detroit Watch Company. For more than a decade they'd planned and plotted, while developing and designing, a way to start a watch-making company.

The watches don't come cheap. Some ring in at almost two grand, while others are around $800.

Tomorrow, a new addition to Detroit Watch Company's collection goes on pre-sale.

The M1-Woodward, a timepiece that will cost you $1,850, is inspired by the road that's currently under construction. Production on the watches will start in late August, according to a press release. Only 75 numbered first editions will be made. 

The release states further that the watch is a "Swiss SW500, the twin to the Valjoux 7750 automatic self-winding movement in a three-piece stainless steel case, including other features, powers each timepiece. The Fleur-de-Lys continues to be a mark of distinction for the Detroit Watch Company collection, symbolic to its creators Patrick and Amy Ayoub together with the region’s founding heritage."

Click here to pre-order the M1-Woodward Chronograph. Pre-sales start at noon. 

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Support Local Journalism.
Join the Detroit Metro Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Metro Times Press Club for as little as $5 a month.