Peacock Room owner Rachel Lutz plots expansion, anticipating uptick in QLine traffic


Frida is located on Woodward Avenue inside the Park Shelton building. - PHOTO BY ANASTASIA CHEATHAM
  • photo by Anastasia Cheatham
  • Frida is located on Woodward Avenue inside the Park Shelton building.
Earlier this week we reported that luxury retailer Kit and Ace abruptly closed their Woodward Avenue shop, notifying employees on Wednesday that they no longer had a job the same day.

Well, it doesn't seem like all Woodward Avenue retailers are facing dipping sales — Peacock Room and Frida owner Rachel Lutz recently announced she plans to expand Frida to double its current size. In a Crain's article published yesterday, Lutz said she expects the shop's revenue to double once the QLine is open to the public.

Frida, a casual women's boutique, will take over an adjacent space in the Park Shelton building where it's located. The space formerly housed a t-shirt company called Goods.

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Support Local Journalism.
Join the Detroit Metro Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Metro Times Press Club for as little as $5 a month.