Peacock Room owner Rachel Lutz plots expansion, anticipating uptick in QLine traffic

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Frida is located on Woodward Avenue inside the Park Shelton building. - PHOTO BY ANASTASIA CHEATHAM
  • photo by Anastasia Cheatham
  • Frida is located on Woodward Avenue inside the Park Shelton building.
Earlier this week we reported that luxury retailer Kit and Ace abruptly closed their Woodward Avenue shop, notifying employees on Wednesday that they no longer had a job the same day.

Well, it doesn't seem like all Woodward Avenue retailers are facing dipping sales — Peacock Room and Frida owner Rachel Lutz recently announced she plans to expand Frida to double its current size. In a Crain's article published yesterday, Lutz said she expects the shop's revenue to double once the QLine is open to the public.



Frida, a casual women's boutique, will take over an adjacent space in the Park Shelton building where it's located. The space formerly housed a t-shirt company called Goods.

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