A group is raising funds to make what they're billing as Detroit's first "augmented reality" street art mural.
According to its Patronicity site
, Electrifly Detroit is planning to create a mural on the site of the Elephant Room (the former Mr. Steven's Bar) located next to Saint Andrew's Hall. The idea is that visitors will be able to use a smartphone or tablet to scan the artwork, which would then be animated on their screen. (Think of it as similar to the DIA's new augmented reality program
, Lumin, which allows guests to interact with select art objects at the museum.)
"Augmented Reality (AR), is a technology that overlays computer-generated images, sounds, or other data on a user's real-world environment," the group explains on the Patronicity page. "Our vision is to bring these advancements in technology to a public space in the heart of Detroit."
The planned design is a 35-foot-by-20-foot mural of a three-headed elephant, which will be painted by street artist Ken Dushane III (Phybr).
Watch Electrifly Detroit's pitch video below: