We launched The DROP in 2010 to draw attention to the city’s indestructible spirit and grit, and to-date have been tremendously successful. From our inaugural year we have grown our revelers looking to celebrate the coming new year in Detroit at The DROP — from an unexpected crowd of 3,000 at our inaugural event in 2010 to crowds exceeding 30,000 people. We have certainly caught national attention and media acclaim and we thank ALL OF YOU that have attended year after year.
Now, nearly a decade later with the city’s mounting revival, downtown Detroit is awash with activity that make event logistics and timing for our ever-growing celebration an issue of concern. Offering the public, a premium entertainment experience in a fun, safe environment has always been the guiding principles for The DROP so that is why we feel focusing on Motor City NYE — The DROP 2020 will allow us to meet, and surpass, the high standards you’ve come to expect.
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