By now you've probably figured out that Bird Box is not some sort of monthly mail-order subscription service but rather one of the most talked about Netflix releases of the year — thanks, in part, to a recent flurry of memes.
Based on the novel by Michigan author Josh Malerman, the film version of Bird Box blindsided audiences with its apocalyptic story of an unseen monster that drives people mad. Though it premiered on Dec. 13, the Twittersphere seemed to grab ahold of the psychological thriller over the holiday weekend, helping propel awareness of the film by turning it into some of the most fire memes of the year.
holy shit this is why it seems like everyone is talking about bird box except no one i have ever interacted with is talking about it— misshapen pikachu (@whatcolorbird) December 28, 2018
ALSO IT SEEMS LIKE THEY HAVE PAID A LOT OF WEBSITES AND BLOGS TO POST ARTICLES ALONG THE LINES OF "THE BEST PART OF BIRD BOX ARE THE VIRAL MEMES!!!"— ULTRA (@ULTRASLUT) December 28, 2018
here's a good object lesson in the Inversion: a video going viral accusing a bunch of accounts tweeting birdbox memes of being 'fake' -- presumably as part of a netflix astroturfing campaign. most of the accounts seem to be 'real' though! https://t.co/mH4EWWc0X6— Max Read (@max_read) December 28, 2018
after the Inversion, we can't tell what's real or what's fake--or we tend toward false positives--so a hastily edited video is virally spread as the Truth behind the birdbox memes, even though it's (arguably) "faker" than any of the accounts it's calling out— Max Read (@max_read) December 28, 2018
We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.
Email us at email@example.com.
Support Local Journalism.
Join the Detroit Metro Times Press Club
Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.
Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.
Join the Metro Times Press Club for as little as $5 a month.