Dumpster fire 'Loqueesha' trailer sets Twitter ablaze


Yes. This is the actual movie poster. - IMDB
  • IMDB
  • Yes. This is the actual movie poster.

In the uncanny valley that is 2019, it's becoming harder and harder to discern fact from fiction, fiction from farce, and farce from racist trash.

So, when a trailer for a movie set in Detroit called Loqueesha started making the rounds, it was hard to know exactly what we were looking at. On one hand, a film about a white man pretending to be a Black woman to land a job at a radio station could be genius satire and social commentary if at the hands of someone like Jordan Peele. The plot also harkens to the 2018 dark comedy, Sorry to Bother You, where Lakeith Stanfield's character takes a telemarketing job and develops a “white voice” (voiced by David Cross), to climb the corporate ladder. Based on the trailer, Loqueesha appears to be a far cry from a racially progressive conversation and more like Green Book with blaccent.

Comedian Jeremey Saville (whose pinned tweet reads: "Every little bit of my life is a joy factory") landed three jobs as a white man: writer, director, and Loqueesha's protagonist, Joe. Described as an “astute and underachieving Detroit bartender,” Joe finds himself in some hot water when his ex-wife informs him that it is his responsibility to get his hands on $13,000 to send their son to a private school. Naturally, he comes up with a harebrained, wacky money-making scheme: apply for the job he was rejected for that encourages "minorities to apply," but under the guise of pretending to be a Black woman after watching a Jerry Springer-type show called Trash Talkin’.

“If I was a Black woman I would be perfect.”

It gets worse.

Joe, er, Loqueesha actually finds success as an over-the-top, advice-giving radio host and quickly becomes a national sensation. As one might expect, though, Joe's ruse comes to a head when people want to meet Loqueesha face-to-face. Oh boy!

Twitter had some choice words for Saville and Hollywood at large.


2004 was the same year Wayne's brothers released White Chicks.

A lot of folks drew comparisons to the 1986 blackface comedy, Soul Man.

And some made light of the whitewashing casting of 2017's Ghost in the Shell.

Oh, and the film's IMDB trivia section is casting some well-deserved shade.

Taking the film's tagline of “Sometimes you need to become someone else to find out who you really are” to heart is Saville himself, who is moonlighting as someone with Black friends, apparently.

...and Marlon appears to be annoyed.

Watch the trailer at your own risk, and see if you can spot nods to Detroit and a fucked-up joke about suicide.

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