Has the relationship between Yoopers and the popular soda Mountain Dew been fully repaired with the brand’s new Upper Peninsula-themed campaign?
Mountain Dew released a special U.P.-themed bottle over the weekend. The bottle’s label, which includes the Mackinac Bridge and Pictured Rocks, was unveiled at Marquette's Upper Peninsula Supply Co.
The label seems to be the company’s way of apologizing to Yoopers after they mistakenly printed the U.P. as part of Wisconsin on bottles last month. When the flub originally took place, people took to Twitter to point out the hilarious oversight and the brand later apologized.
The company is also expected to be at the Upper Peninsula State Fair in Escanaba this week with a Mountain Dew dunk tank and free bottles, according to The Detroit Free Press.
In addition to the scenic sights of northern Michigan, the bottle includes a sign of the U.P.’s area code 906 (yes, it only has one) and images of people kayaking and snowmobiling to illustrate the diverse weather of the area.
We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.
Email us at email@example.com.
Detroit Metro Times works for you, and your support is essential.
Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Detroit and beyond.
Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.
Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Detroit's true free press free.